5 Directions of Summer

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Storyboard and MTV invading fandoms’ personal lives

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MTV has been known for its exclusive cover stories and documentaries of the pretty people in the lime-light of show buisness. But, only recently has it been known for looking into the fans of the famous. Most recently: ‘Directioners’ fans of One Direction. MTV’s website claims that it’s tumblr Storyboard :

Storyboard, Tumblr’s recently launched journalism project that highlights the stories of the talented creators of the Tumblr blog and their work, is set to go deep inside the world of One Direction mega-fans for a weeklong feature titled “Special Report: Inside the Crazy World of 1D Fandom.”

When MTV had first posted the articles the fans had gone into a twitter frenzy. Claiming that they had been discovered that their safe haven was no longer safe. The fans were also outraged that the article had claimed that :

The blogs turn members Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson into fictionalized characters who, especially in the case of Styles and Tomlinson, engage in relationships that are, well, far more intimate than the ones the guys have in real life.

The MTV owners of the blog contacted the boys and talked to Louis whom apparently admitted that the fan fiction that have been written about him and Styles has impacted his real life relationship with Styles. He also claimed, “This is a subject that was funny at first but now is actually hard to deal with as I am in a relationship. … It is actually affecting the way me and Harry are in public. We want to joke around, but there seems to be a different rumor every time we do anything.”

No one is new with the idea of ‘Shipping’, a verb to denote the possible (and perhaps more often impossible) romantic relationship between two people belonging to any medium, and it certinanly isn’t new on tumblr or twitter. You always see a picture claiming Ziam Moment! Larry Moment! Niam Moment! Zarry, Ziall, Lilo, ect. which infact it happens to be a picture of them just fooling around on stage or a camera-angle quirk.

One blogger says that

MTV has literally made us look like perverts, not all fans ship the boys together like that! Some of us actually just sit on tumblr and reblog things.

Following that article started Day 1 of the blogs escapade throughout the fandom posting this video:

Jessica Bennet, Storyboard writer and researcher , “For the past six months, [Directioners] have been following every move of One Direction has consumed the lives of millions of Directioners — with Tumblr as their home and headquarters. Each day, the One Direction fan machine functions as a kind of digital clearing house, with fans updating the moment-by-moment but also producing content of their own: fan fiction, art, poetry, and everything in between.”

In the mile long first article that Storyboard posted claimed many a thing, saying

You see, a Directioner does not just treat this fandom like a hobby — it is a religion, complete with its own language (“feels” is short for intense feelings for the band; “Narnia” is what fans call anything that is not Britain), responsibilities (a duty to update other fans at all times), and code of conduct that will shun the weak and reward the worthy. A real fan doesn’t like to share her fandom with the world, and so Tumblr has become a kind of naively secret journal, a place to document it all, in company with other people who understand. (Fans refer to it as “the fourth wall.”) The ultimate sin — and one that could get you bullied out of the fan base (or worse, labeled a “Directionator”) — would be to be perceived as not supporting the band.

After reading the article one Twitter follower of ours says this

They invaded our privacy, if they had done their research right they would’ve known that we don’t want our fandom out in the media portraying us as perverted hormonal teenagers. I feel like with these next articles the media is going to see the wrong side of the fandom, they might see us as horrible people.

What are your opinions on the MTV articles?



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