So our boys have teamed up with the company Brush Buddies to have; yes, One Direction singing toothbrushes that will go on sale outside of North America in the new year. Each toothbrush will have two songs from the Up All Night Album: “What Makes You Beautiful” and “One Thing” . Brush Buddies made the announcement December 6th, their CEO commented in a press release that they were extatic to announce that they [the boys] were the second music group in their portfolio, they were especially excited about launching in the boy’s home countries of the UK and Ireland. Their products have been known for representing artists in their unique way and the packaging allows customers to play the songs on the brush while maintaining the safe hygenic shell. Brush Buddies acquired the worldwide license to produce these singing toothbrushes utilizing the name, likeness, and the music of One Direction.
One direction is the biggest known global act to emerge from the british-origined “The X Factor.” The group’s two albums Up all Night and Take Me Home have been number 1 on the hit charts in several countries, and One Direction’s headlining tours have sold out. Coming from the singing competition The X Factor U.K. and placing third is making millions not only through their music sales but through merchandising and touring.
The merchandising company, the Wish Factory has several One Direction novelty items that went on sale in September 2012, including key chains, dog tags, earrings, wristbands, dioramas and more. Most of the items are priced at $5 to $15 each in the United States. The Wish Factory also announced in a press release that the company “will also be producing a collection of 1D licensed products for the company’s exclusive Pop Grrl brand, featuring hip and trendy fashion-forward must haves for girls’ everyday self expression.” So Directioners, yes, the boys will be coming out with a clothing line.
Global Merchandising Services (which represents One Direction worldwide) has inked licensing deals with several companies for One Direction merchandise items.
Accessory Innovations (bags/backpacks)
Browntrout Publishers (calendars)
First Act (musical instruments)
Hasbro (master toys)
I Star (plush, light-up toys)
LF USA (sleepwear in U.S.)
LaMour (sleepwear in Canada)
Jay Franco (bedding products in U.S.)
Revolution (bedding products in Canada)
MZ Berger (watches, clocks)
Sky High (stationery)
Trends International (posters)
Wish Factory (novelties)
Hasbro is selling One Direction dolls and children’s games currently in the U.S., while Jazwares announced recently that they will be producing one direction headphones, clocks, stereos and karaoke machines. HarperCollins set a deal with One Direction’s managers to sell official One Direction books and calendars. Their calendar has been the best seller for two years in a row.